What Today’s Customers Really Need from your eCommerce Store?
If you don’t have a proper answer for this question you should probably need to focus on improving your ecommerce business. To be successful in this world of competitions, e-commerce business owners should learn the expectations of online shoppers. Drastic changes are happening in the day to day behaviour of customers. Ecommerce business owners, who can easily understand the changing behaviour of customers, and can provide quality shopping experience and by avoiding over pricing, could be the key to success for doing business in the ecommerce territory.
Here are few features that today’s online customers are looking for:
1. Site Speed:
Page loading time is obviously an important part of ecommerce website because most of the customers turn impatient. Many online shoppers demand a good user experience comprised of user-friendliness, responsiveness, site reliability, and speed. If your eCommerce site doesn’t load quickly, many shoppers will simply click away to your competitor, which can lead to loss in conversions and thus revenue. Website speed is also a means by which customers evaluate your reliability as a merchant. So make sure your ecommerce website is having an optimum speed.
2. Interactive Design:
Another important factor to attract the customer is the design of your store. Creative and responsive web designs play a key role in promoting online sales at your store in a successful way. To keep customers engaged with your store, brilliant design and accurate product information is mandatory which will increase the perceived value of your website thereby making it more trustworthy. Make sure that the design is not complex, as complex designs can create confusions and irritability on customers. Keep it simple and lovely!
3. Search capabilities:
Customers want to quickly and effortlessly find what they’re looking for. Empower your customers with in-store site search technology that let them to find relevant products in the most efficient manner. Also the prominence of the search box on your website can influence the user's decision to make use of it by tagging products with relevant keywords.
4. Product Page Design:
The product page plays a major role in increasing your website's conversion rate. The most essential aspect of product page designing is its simplicity. It has to be properly arranged and designed so that customer can select the product with the features they prefer without any difficulty. The essential factors that most consumers look upon include:
- 1. Product or seasonal offers
- 2. Quality images with 360 degree view
- 3. Informative product description/details
- 4. Product videos
- 5. Customers reviews
- 6. Free shipping option
- 7. Return policy and product availability
- 8. Call-to-action button
5. Shopping cart
If you want to convert a visitor into customer, the best way to do that is to make them comfortable with highly visible and trusted payment options on your site. This page can also be mentioned as a customer decision maker page in ecommerce websites. A good shopping cart will give the customers an instant access to the product details and the best offers that are available at the moment.
Improve the shopping experience to complete your customers purchase
- 1 Reduce the steps of your check-out process
- 2. Ask for account registration after the sale
- 3. Showcase the selected products with features in shopping cart with edit and remove option
- 4. Provide a variety of payment options