Navigating B2B Challenges: BigCommerce’s solution to drive eCommerce success

Posted on: 04 Aug 2023 by Andrew Oscar D'coutho

The B2B landscape is experiencing a profound transformation as businesses increasingly turn to eCommerce solutions to stay competitive and expand their market reach. However, this shift is not without challenges. B2B companies face a myriad of complexities, from managing complex sales processes to optimizing inventory and fulfilling orders accurately. Fortunately, eCommerce platforms like BigCommerce are leading the way in addressing these challenges, providing tailored solutions that empower B2B enterprises to thrive in the digital marketplace. In this blog, we will delve into the key hurdles faced by B2B companies and explore how BigCommerce plays a vital role in solving these problems, backed by data-driven insights and market trends. Let’s uncover the power of BigCommerce in driving B2B eCommerce success and how eGlobe IT Solutions can be your strategic partner in this transformative journey.


Challenges faced by B2B Companies:

Complex Sales Processes:

According to a study by Accenture, 40% of B2B buyers find the purchasing process to be overly complex and inconvenient.

B2B transactions often involve intricate pricing structures, custom quotes, and multiple decision-makers. This complexity can lead to delays in the sales process and increased manual effort for sales teams.

BigCommerce simplifies the sales process with advanced pricing rules and customizable catalogs. B2B sellers can create customer-specific pricing, manage complex quotes, and automate the approval process. This streamlines transactions, enhances customer experience, and boosts sales efficiency.


Lack of Customer-Centricity:

In today’s digital age, B2B buyers expect personalized and seamless buying experiences similar to those in the B2C realm. However, many B2B companies struggle to deliver tailored experiences.

A report by Salesforce found that 83% of B2B buyers desire personalized experiences, but only 33% of them believe companies deliver.

BigCommerce offers robust customer segmentation capabilities, enabling businesses to provide personalized product recommendations, customer-specific pricing, and targeted marketing campaigns. By understanding individual preferences, B2B sellers can elevate customer satisfaction and loyalty.


Inventory Management and Order Fulfillment:

Effective inventory management and timely order fulfillment are critical for B2B companies managing vast product catalogs and high order volumes. Delays in shipments and inventory inaccuracies can lead to customer dissatisfaction and lost revenue.

A study by EKN Research revealed that 35% of B2B companies find it challenging to manage inventory effectively, while 41% struggle with inefficient order fulfillment.

BigCommerce offers real-time inventory tracking, automated order processing, and seamless integration with major shipping carriers. This provides businesses with accurate inventory visibility, reduces fulfillment errors, and improves overall order fulfillment efficiency.


Integration Challenges:

B2B companies typically rely on various systems, including ERP, CRM, and accounting software. Integrating these systems with an eCommerce platform can be complex and may result in data silos and operational inefficiencies.

BigCommerce’s wide range of integrations with popular ERP, CRM, and accounting software ensures seamless data flow, eliminating data silos. This integration capability enables businesses to make informed decisions, streamline operations, and drive overall efficiency.

A report by IDG indicated that 43% of B2B companies view integration challenges as a significant barrier to digital transformation.


Security Concerns:

According to a study by IBM, the average cost of a data breach in the B2B sector was $4.75 million.

B2B transactions involve sensitive customer information and high-value orders, making data security a top priority. Cyber threats and data breaches pose significant risks to a company’s reputation and bottom line.

BigCommerce prioritizes security with features like SSL encryption, DDoS protection, and PCI compliance. These robust security measures safeguard customer data, foster trust, and fortify brand reputation.


The Power of BigCommerce in B2B eCommerce:

BigCommerce’s impact on B2B eCommerce is far-reaching, addressing the core challenges faced by B2B companies and providing tailored solutions for sustainable growth. Here are some key features that make BigCommerce a game-changer in the B2B realm:

Flexible Pricing Rules: BigCommerce’s advanced pricing rules enable B2B sellers to create customer-specific pricing, quantity-based discounts, and contract-based pricing, catering to individual customer needs and enhancing negotiation capabilities.

Customizable Catalogs: B2B companies can create personalized catalogs for different customer groups, allowing for a tailored browsing experience that showcases relevant products to each customer segment.

Automated Quote Management: BigCommerce’s built-in quote management tools enable B2B sellers to handle complex quotes seamlessly, automate approvals, and convert quotes into orders efficiently.

Real-Time Inventory Tracking: BigCommerce’s robust inventory management system ensures real-time visibility into stock levels, preventing overselling and enhancing order fulfillment accuracy.

Integration Capabilities: With a wide range of integrations, BigCommerce seamlessly connects with popular ERP, CRM, and accounting systems, eliminating data silos and streamlining operations.

Personalization and Customer Segmentation: BigCommerce’s powerful customer segmentation capabilities allow B2B companies to deliver personalized experiences, targeted marketing campaigns, and customer-specific pricing.

Security and Compliance: BigCommerce prioritizes security, providing SSL encryption, DDoS protection, and PCI compliance, ensuring the safety of customer data and transactions.


The Data-Driven Success of BigCommerce:

The impact of BigCommerce on B2B eCommerce is evident through data and market trends:

  • According to a study by Digital Commerce 360, B2B eCommerce sales in the US are projected to reach $1.8 trillion by 2023, indicating the growing significance of digital commerce in the B2B space.
  • A research report by Forrester found that 93% of B2B buyers prefer to make purchases online when they’ve already decided on the product they want to buy.
  • A BigCommerce study reported that 80% of B2B sellers surveyed see the need for digital transformation, highlighting the increasing recognition of the importance of eCommerce adoption in the B2B sector.


In conclusion, B2B companies face unique challenges in the ever-evolving digital landscape. BigCommerce emerges as a transformative solution, addressing complex sales processes, customer-centricity, inventory management, system integration, and security concerns. Backed by data-driven insights and market trends, BigCommerce exemplifies a game-changing platform that revolutionizes B2B eCommerce.

To unlock the full potential of BigCommerce and ensure seamless implementation, businesses can rely on eGlobe IT Solutions as their strategic partner. With expertise in eCommerce solutions and BigCommerce implementation, eGlobe IT Solutions guides businesses through the transformative journey of B2B eCommerce, paving the way for sustainable growth and success.

Embrace BigCommerce and eGlobe IT Solutions as your catalysts for B2B eCommerce success and embark on a transformative journey towards a thriving future for your business.