Magento vs Bigcommerce: Which is the best e-commerce platform in 2023?

Posted on: 04 Jan 2023 by Andrew Oscar D'coutho

According to the statistics the eCommerce business sales will hit approximately $7.4 trillion by 2025. And, the number of eCommerce sites worldwide will be more than 24 million.

There are several eCommerce development platforms in the market. However, when setting up a store, many businesses find it difficult to choose the best eCommerce platform over many.

Popular eCommerce platforms such as Magento and BigCommerce are the preferred choice of many store owners, given their inbuilt capabilities.

What’s the difference between the two and what are the advantages of one over the other?

Well, we are here to solve the Magento vs BigCommerce dilemma.

In this article, we will evaluate both the eCommerce platforms: Magento vs BigCommerce. Then, compare them in detail and help you decide the right platform for your business.

Let’s get started!

What is Magento?

On 21 August 2018, Adobe acquired Magento, also known as Adobe Commerce, for a whopping $1.68 billion.

It is an open-source platform that harnesses the power of AI to offer tailored solutions for both B2C & B2B brands. Apart from being an extensible, flexible and scalable solution, the Magento eCommerce platform also eases the marketing process owing to its robust features that even support SEO and catalogue management.

It is written in PHP and is based on the Zend framework, and encompasses various inbuilt capabilities to grow your businesses worldwide exponentially.

(Adobe Commerce) Magento Pricing

Adobe Commerce or Magento has two pricing plans:

  1. Adobe Commerce Pro
  2. Managed Services

Pricing information for both plans is not available on the website as they are customised for enterprises of all shapes & sizes. Depending on the integrations & traffic spikes, organisations can choose the perfect plan for their business.


Why Magento?

  1. AI extensions
    Magento development entails various AI extensions that help optimise your store’s performance. In addition, it has robust AI features like product recommendation and industry management to make data-backed decisions.
  2. Voice Search
    In 2023, voice search in eCommerce is predicted to be worth more than $80 billion. Voice search is the future of eCommerce development; we can’t ignore this fact. Therefore as a business owner, if you want to take advantage of the trend, get your hands immediately on Magento eCommerce development.
  3. Marketing automation
    Marketing automation has become a necessity of the hour in this digital revolution. With everything being automated, it has become imperative to automate marketing functions such as emails and social media postings. Magento covers this trend for you and allows you to leverage suggestions based on consumer behavior.
  4. Effective SEO
    SEO is one of the most crucial factors in driving traffic to your website—Magento assists in implementing result-driven SEO strategies by allowing you to create tags, descriptions and URLs. It is like a powerhouse that boosts conversions and drives inbound traffic.

Who uses Magento?

Here is a list of a few customer-first brands that thrive on the Magento eCommerce platform. Understanding which brands leverage Magento and its features will help you to make a data-based decision to empower your business.

  1. Landrover
    The dream car maker Land Rovers website thrives on a robust Magento eCommerce framework, with a growth of about 205,000 units, resulting in a revenue jump of 36%.
  2. Ford Motors
    Ford is a renowned automotive brand that leverages Magento to empower its website and use its website to distribute products worldwide. This year they observed a revenue growth of 10.39%.
  3. HP
    Acronym for Hewlett Packard is a pioneer manufacturer of printing & computing equipment. They utilise the inbuilt capabilities of Magento’s B2C & B2B functionalities to make their website operate across multiple geographical regions.
  4. Tommy Hilfiger
    The high-end fashion brand Tommy Hilfiger manufactures premium clothes, accessories and footwear. They also rely on Magento to meet their requirements and run heavy operations. Tommy Hilfiger uses Magento’s promotional features to run offers and discounts across its website globally.
  5. Charlotte Tilbury
    Positioning itself as a leading beauty brand Charlotte Tilbury also depends on Magento eCommerce to reflect its brand’s unique identity. And, they have integrated an instant pop-up on their homepage, video tutorials and easy navigation to make their website user-friendly.
  6. Coca-Cola
    Well, coca-cola needs no introduction! It is the most loved beverage brand in the world. However, the industry giant relies heavily on Magento for their eCommerce requirements. Clever CTAs, personalisation, and catalogues are a few features Coca-cola uses to grab its customer’s attention.


What is BigCommerce?

NASDAQ-listed eCommerce company BigCommerce, is a SaaS solution that thrives on Commerce-as–a-service model and delivers flexibility and has scalable subscription pricing options depending on the requirements and cost savings. It is a trusted eCommerce solution provider and fully loaded with various in-built features. Therefore, it is suitable for both established and startup businesses.


BigCommerce Pricing

Pricing BigCommerce has four pricing plans for enterprises of different sizes and offers users a 15-day free trial.

  1. Standard
    Pricing starts at $29.95 / month.
  2. Plus
    Pricing starts at $79.95 / month.
  3. Pro
    Pricing starts at $299.95 / month.
  4. Enterprises
    It is customized according to the requirements of the customer.


Why BigCommerce?

  1. Easy onboarding
    BigCommerce has the most uncomplicated onboarding process, and it is effortless to set up and launch an eCommerce store on BigCommerce.
  2.  Extra stack for B2B
    Recently BigCommerce has integrated B2B bundles into their pricing modules which have some result-oriented features for B2B businesses. It has features to track, pay and view invoices and many other features to make life easier for B2B business owners.
  3. Enjoy 99.99% uptime
    If you are opting for BigCommerce, then don’t worry about the uptime because it boasts 99.99% uptime due to robust cloud infrastructure.
  4. Lightning speed API
    BigCommerce API is much faster than the ones in the market. Within a few minutes, you will be able to make any update on the BigCommerce platform, whereas on the other platforms, it can also take up to 4-5 hours.


Who uses BigCommerce?

Here is a list of industry-leading companies that use BigCommerce to elevate their sales and grow their business.

  1. Casio
    Remember your childhood maths wizard who would help you to solve vast calculations within seconds?Almost all of us had used Casio calculators, right? Well, they use the power of BigCommerce to attract sales of $250 million every year.
  2. Sony
    One of the biggest brands to use BigCommerce in their tech stack is Sony. They have incorporated BigCommerce into their B2E (i.e. business to employees) website, which Sony has built for its employees.
  3. Skullcandy
    The audio lifestyle brand skull candy creates high-performing headphones and earphones. However, they have built their highly customised and flexible website on BigCommerce and have built engaging user relationships.
  4. Solo Stove
    Solo Stove wanted a user-friendly site for their customers to engage with them; hence they resorted to BigCommerce.
    Ubisoft is a lifestyle store and majorly deals with clothes and accessories; therefore, with the help of BigCommerce, they were able to design an easy-to-navigate layout and custom content creation.
  6. Savannah Bee Company
    Savannah Bee enjoys a 12% increase in its year-on-year revenue. For this immense growth, they complement BigCommerce as it helps them to streamline their orders and product listings and keeps them in a loop of their inventory.

Magento Vs BigCommerce: Which one to choose in 2023?

Here is a head-to-head comparison to give you an overview of Magento vs BigCommerce.

Parameters Magento BigCommerce
Pricing  It has 2 pricing modules with different features to get started with.  However, the cost of development, hosting and third-party integrations quickly shoots up the prices. It has 4 pricing models designed according to the size and requirement of different businesses.
In-built Capabilities Built-in features are restrictive as it is an eCommerce framework. As a SaaS product most of the features are in-built.
Support It has a huge user-generated forum where a lot of expert developers share their tips & tricks. Moreover, there is also a help centre. 24/7 support is available through live chat and additional information is also available through knowledge base.
Ease of Use It is difficult to use as it requires technical skills for coding. No technical skills are required, all you have to do is sign up and pick a pricing plan.
Themes & Templates It offers you design flexibility and allows you to design as per  your requirement. With 12 free themes and more than 100 paid options it boasts a huge design gallery.
Apps & Extensions Has more than 5800 extensions and you can customise more extensions as per the requirements. 600 paid BigCommerce apps to make your life easy.
Payment Options & Fees It supports 364 payment options and requires transaction fees. No transaction fee is charged and it has 65+ integrated payment gateways.
SEO Magento is the leader in SEO as it offers a wide range of SEO extensions. It has built-in SEO features.
Security You need to install a SSLcertificate and build it in such a way that it has robust security. It has a free SSL certificate and various other security plans to support its customer base.


Conclusion: The Decision Is Yours

As we have reached the end of the Magento vs. BigCommerce comparison, the significant difference derives from the fact that BigCommerce is a SaaS platform, whereas Magento is an open-source platform.

To give you a clearer picture, let’s explain you differently. BigCommerce is like a rented apartment. It is cheaper and has various in-built facilities, but obviously, there are restrictions.

On the other hand, Magneto is like a plot of land which is expensive to buy and requires a lot of effort to build and facilitate more functionalities, but it also delivers more freedom by allowing you to do things your way!

We assume this article helped you compare Magento and BigCommerce, and decide which eCommerce platform is right for your business.

If you are looking forward to running your business online and need eCommerce development services, you can get in touch with our experts.

With more than a decade of experience and expertise in building several eCommerce stores for many reputed clients, eGlobe is your right choice to build end-to-end eCommerce solutions.