Digital Commerce Transformation and How Merchants can Benefit from it

Posted on: 25 Apr 2023 by Andrew Oscar D'coutho

In the age of digital transformation, consumer behaviors are drastically changing. The world of eCommerce is observing a digital landscape shift where e-Commerce leaders are adopting ways to effectively reach and engage with today’s digital-first consumers and keep pace with the ever-evolving consumer landscape.

From purchasing groceries to cars, everything is now just a click away. The digitization of commerce has made our lives easier and opened the doors to a world of business opportunities. In fact, in the United States alone, eCommerce sales are expected to grow at a neck-breaking speed of 511.8 billion in 2023, 604.5 billion in 2024, and 710.42 billion in 2025.

However, with great opportunities come significant challenges. To stay ahead of the competitive edge, businesses must embrace the concept of digital commerce transformation. But what does it really mean? And how can merchants benefit from it?

Don’t worry; we’ve got you covered! In this article, we’ll explore the concept of digital commerce transformation and show you how eCommerce merchants can take advantage of this trend to accelerate growth.


Digital Commerce Transformation: A Game-Changer for Small and Medium-Sized Businesses

Have you ever wondered how eCommerce merchants could reach customers worldwide?

Well, the secret lies in digital transformation in eCommerce! It’s a fancy term for using technology to enhance every aspect of a business.

Quoting the words of Satya Nadella, CEO of Microsoft –

“Digital commerce is more than just moving sales online. It is about transforming businesses to be agile, data-driven, and customer-centric in a digital-first world.”

By integrating digital technologies into their operations, businesses can easily connect with customers, streamline processes, and create a unique customer experience. In eCommerce, digital commerce transformation has completely revolutionized the game! With eCommerce platforms, businesses can easily set up online stores and sell products and services to customers worldwide.

By leveraging digital commerce transformation, businesses can expand their customer base, increase sales, and deliver customer satisfaction. So, if you’re an eCommerce merchant looking to flourish your business, it’s time to embrace digital commerce transformation!


Benefits Of Digital Commerce Transformation

eCommerce digital transformation can significantly benefit eCommerce businesses, especially those looking to grow and remain competitive in the digital age.

Let’s evaluate some of the benefits of digital commerce transformation for merchants:

Maximum Reach

Increased reach is one of the most significant benefits of digital commerce transformation for an eCommerce business. eCommerce platforms allow businesses to reach customers worldwide, providing access to a larger market than traditional brick-and-mortar stores. This increases sales, revenue, brand recognition, and customer loyalty.

Enhanced Customer Experience

eCommerce platforms offer customers a more convenient shopping experience, allowing them to shop from anywhere and anytime. They also enable businesses to provide personalized recommendations and tailored marketing, improving customer satisfaction and loyalty.

According to a survey by Salesforce, 84% of customers say that it is crucial for them that businesses treat them like a person and not a number to win their hearts. It means personalization is the cornerstone of modern-day business, and Digital commerce transformation allows companies to provide a personalized experience to customers, which can improve customer loyalty and retention.

Increased Efficiency

Another benefit of digital transformation in eCommerce is increased efficiency. With eCommerce platforms, businesses can automate their mundane processes, such as inventory management, order processing, shipping, etc., saving time and reducing costs. This can also help businesses scale more efficiently, as they can handle increased order volumes without hiring additional staff.

According to a study by Deloitte, businesses that have embraced digital transformation have seen a 25% increase in productivity and a 20% reduction in operational costs.

Improved Data Analysis

Digital commerce transformation also provides businesses with better data analysis capabilities. With the help of data analytics tools, businesses can analyze customer behavior, sales trends, and other key metrics to make informed business decisions.

Cost Reduction

Digital transformation in eCommerce can help merchants considerably reduce the costs of operating traditional brick-and-mortar stores, such as rent, utilities, and staffing. By transitioning to an eCommerce business model, merchants can significantly reduce these overhead costs, allowing them to allocate more resources towards growth and innovation.

Increased Flexibility

Another benefit of digital commerce transformation is increased flexibility. An eCommerce business can operate 24/7, providing customers the convenience of shopping anytime. Additionally, eCommerce businesses can quickly and easily adjust their inventory, prices, and promotions to respond to changing market conditions without significant lead times or manual effort.

Improved Brand Awareness

eCommerce digital transformation can help merchants improve brand awareness. eCommerce platforms allow merchants to reach a wider audience, enabling them to connect with potential customers who may not have otherwise discovered their brand. By building a solid online presence, merchants can increase their visibility and brand recognition, ultimately leading to increased sales and customer loyalty.

Enhanced Marketing Capabilities

Digital transformation in eCommerce can also provide merchants with enhanced marketing capabilities. eCommerce platforms allow merchants to use data-driven insights to create targeted and personalized marketing campaigns. In addition, an eCommerce business can also leverage social media and other digital channels to target its audience and drive traffic to its website.

Improved Inventory Management

Finally, eCommerce digital transformation can help merchants improve their inventory management. eCommerce platforms provide real-time inventory and sales data, allowing merchants to optimize their inventory levels and avoid stockouts. This can help merchants reduce carrying costs associated with excess inventory and improve customer satisfaction by ensuring that products are always in stock and readily available.

If you want to create an online store or take your business to the next level, you might consider hiring an eCommerce app or website development company.

Choosing the right eCommerce development agency is vital for businesses to leverage the benefits of eCommerce digital transformation. These companies have experts who can help you create an online platform tailored to your brand and offers a seamless user experience to your customers. So, only settle for the best – choose a reliable eCommerce development agency to help you achieve your business goals!


The Challenges of Digital Commerce Transformation: Overcoming Hurdles in the Digital Age

  • Cybersecurity: One of the biggest challenges businesses face today is the threat of cyberattacks. This means that bad guys try to hack computers and steal sensitive information. Companies need to protect their customers’ data by using robust security measures.
  • Data Privacy: Businesses must be careful with customer data and protect it from being stolen or used without permission. New rules have been created to protect customers’ privacy, and businesses must follow these rules when they collect and use customer data.
  • Regulatory Compliance: Businesses need to follow governmental rules and regulations to avoid being fined or penalized. These rules often change, so businesses must stay current with the latest requirements.


The Future of Digital Commerce: Innovations and Insights Driving eCommerce Forward

ECommerce constantly evolves, and businesses must update themselves on the latest trends to remain competitive. Here are some new and upcoming trends that an eCommerce business should know:

Voice Commerce

Have you ever used Alexa or Siri to ask a question? Soon, you’ll also be able to use your voice to shop online! This is called voice commerce, and it’s becoming more popular. You can ask for a product and buy it without ever touching your phone or computer.

Augmented Reality

AR is an incredible technology that lets you see products in a real-life setting using your phone or computer. So, for example, you could see what a couch would look like in your living room before you buy it! This helps customers make better decisions when shopping online.

Artificial Intelligence

AI is like having a virtual shopping assistant. It can help you find products you love based on your purchases or browsing history. Some businesses even use AI-powered chatbots to answer customer questions and provide support. As AI improves, it will become an even more significant part of eCommerce.


Digital Commerce Trends You Should Be Aware Of: Staying Ahead of the eCommerce Game with the Latest Trends

Mobile Commerce

More people are shopping online using mobile phones, so businesses must ensure their websites are optimized for mobile devices. This will help customers have a good shopping experience.

Social Commerce

Businesses use social media platforms like Facebook and Instagram to promote their products and increase sales. In addition, companies can sell more products by making it easy for customers to shop on social media.

Subscription-Based Models

Some businesses offer subscription-based services or products to their customers. This means customers pay a regular fee to get something they want, like a magazine or a snack. This is becoming more popular as it offers customers a convenient, personalized shopping experience.

Digital transformation in eCommerce has given businesses a wealth of opportunities to reach customers across the globe and drive sales online. However, it has challenges, and businesses must implement robust measures to remain competitive in the ever-evolving eCommerce landscape. By following these guidelines, businesses can succeed in the digital age.


The Digital Commerce Transformation Playbook: A Step-by-Step Guide for eCommerce Merchants.

  • Evaluate Your Current Strategy: Look at your current marketing strategy, evaluate how you run your online business, and think about improving. Set some goals for the transformation process.
  • Choose the Right eCommerce Platform: Find the eCommerce platform that fits your needs and can help you achieve your business goals. There are platforms like Magento, WooCommerce, BigCommerce, etc.
  • Use Omnichannel Capabilities: Ensure your customers can easily shop across different channels and devices.
  • Focus on Customer Experience: Give your customers a great experience with personalized touches, a smooth checkout process, and fast, helpful customer service.
  • Take Advantage of Data and Analytics: Analyze customer insights to understand customer behavior and improve marketing efforts.
  • Optimize Your Operations: Centralize order management, inventory, and fulfillment to save time and money.
  • Keep Up with New Technology: Stay up-to-date with advanced technologies like artificial intelligence, augmented reality, and voice commerce, and see how they can magically transform your business.
  • Continuously Improve: Always monitor your eCommerce business’s performance and be open to changes and improvements as required.



It’s evident that digital commerce transformation is essential for success in eCommerce. It offers a range of benefits, including increased sales, improved customer experiences, and streamlined operations.

As the eCommerce industry evolves, merchants can stay ahead of the curve by embracing digital commerce transformation. And for those who need help, eGlobe IT Solutions is a trusted eCommerce development agency with a proven track record of success.

By partnering with eGlobe IT Solutions, eCommerce merchants can build an online presence that drives growth and enhances customer satisfaction. It’s a win-win situation!

Therefore if you are an eCommerce merchant looking to succeed in the digital age, don’t wait any longer to embrace eCommerce digital commerce. Instead, contact the experts at eGlobe, who will guide you with the right strategy and support and help you to take your eCommerce business to the next level and thrive in the ever-changing world of eCommerce.