Mobile HTML5

Quickly and easily create a storefront optimized for mobile devices so customers can shop even when they’re on the go. This mobile interface uses HTML5 technology and supports iPhone, Android and Mobile Opera browsers. It includes out-the-box features such as:
  • Device-specific media capabilities for audio and video
  • User-friendly search and results display
  • Clean display of product detail pages
  • Pinch, multi-touch and scaling images
  • Easy swipe between product images
  • Zoom capabilities
  • Cross-sell and up-sell capabilities
  • Drag-and-drop of products to the shopping cart
  • As mobile accounts for 20%+ of all traffic (and on some clients, we are seeing 40%+ click-throughs on emails from mobile devices), mobile optimisation becomes a compelling option.

    EU Cookie Restriction

    Magento’s response to the recent EU Privacy and Electronic Communications Directive. A new cookie notification feature that simplifies the compliance process. Once enabled, a message at the top of the storefront informs site visitors about the cookie policy and prompts them to accept or decline. This should be particularly welcome as most of our clients have asked about the options for the EU Cookie directive.

    Generate Coupon Codes Automatically

    This is a long requested feature of Magento. If you ever wanted to generate coupons with a random letter/number then you had to either write your own extension or buy a 3rd party one. Now you don’t have to worry about that. You can now create a list of coupons dynamically by defining how many you want and how you want them formatted. You can also specify a prefix and suffix so you can completely customize the way the coupon looks.

    Custom Layered Navigation Pricing Steps

    Magento has a lot of great features that allow you to sort products in any given category by selecting pre-defined attributes. One of those is Price. Before you had to rely on an algorithm created by Magento to determine the price steps. The problem with this is that the algorithm never worked properly. If you had 10 items between $0 and $100 and one item that was $450, you would see big gaps between the price sorting such as $0-$100, $100 – $500. Now you can customize this so you can set the prices like so: $0-$25, $0-$50, etc. That makes it a lot easier for your customers to narrow down their search for items within their budget range. Make sure you’ve added the query strings used in the price navigation to your robots.txt to help with your Magento SEO.

    Customer Group Pricing

    Now you can have specific prices for each item depending on the group that customer is in. Before you had to do this through Shopping Cart Price rules. This feature is a huge addition for those with multiple customer groups.

    New API

    The current Magento API is awful. The original SOAP API is miserably slow, and the V2 API is better but lacks documentation. The new API follows REST and uses the OAuth protocol. Now you can extend your Magento installation with ease using common sense API calls. It looks like this release is limited but they plan on adding more functions in the future.

    Backup and Rollback Your Store

    This has to be the best new feature available in Magento 1.7. If you’ve ever had to upgrade Magento, then you know how much it sucks (unless you’ve followed our helpful tips on upgrading). This new feature doesn’t really help with the upgrade process, but it will help if you happen to mess up your store while upgrading. You have the option of backing up just the database, just the media (product images, etc.), or just the files – or ALL OF THE ABOVE. I haven’t had a chance to test this feature so make sure you test it out before relying on it. Some of the various new features that this new version would include are:
  • New and improved layered navigation and price bucket algorithm
  • Captcha functionality added to some of the forms
  • Support for DHL Europe
  • Manage currency symbols
  • VAT ID Validation
  • Redesigned Mobile theme
  • Indexers refactoring
  • Added REST API
  • Added the Bank Transfer payment methods and Cash On Delivery
  • …and many more
  • Overall, the new Magento is packed with some killer features. You can read all of the release notes here.